Gemma Groch
Aspiring Public Relations and Marketing Professional
NONPROFIT WORK
Saint Louis University Miracle Network Dance Marathon (SLUDM), founded in 2011, is a premiere student-run philanthropic organization. This year-round fundraising organization raises funds and awareness for our local Children's Miracle Network Hospitals, St. Louis Children's Hospital and SSM Health Cardinal Glennon Children's Hospital. I have had a position on the executive board of SLUDM for the past three years, serving as family relations chair, co-president and vice president of marketing. In these roles, I planned events, created marketing materials and campaigns, spearheaded fundraising initiatives, and implemented a three-year plan.
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SLUDM Brand Standards
I created this set of brand standards to add a level of professionalism to the organization and communicate a uniform message to the public. This manual contains logos, fonts, colors, terms and messaging for use in all SLUDM materials.
SLUDM Press Release
I distributed this press release to local news organizations to inform both the Saint Louis University community and the Greater St. Louis community of SLUDM's new name and logo. It was critical to the organization's success to explain the reasoning behind the rebrand and obtain buy-in from students, donors and community partners.
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SLUDM Fundraising Campaign Plan
This fundraising campaign drove total funds raised for Fall 2015. Within the plan, I included a situation analysis, an overall objective, an analysis of key publics, strategies and tactics, a timeline and a method for evaluation
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SLUDM Sponsorship Brochure
Every year, SLUDM seeks monetary, in-kind and food donations from local companies and small businesses. I created this brochure to give to prospects as the first step in securing a sponsorship. It outlines the mission of SLUDM and Children's Miracle Network Hospitals of Greater St. Louis. It also contains the reach and benefits that a company or small business would receive for partnering with SLUDM.
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SLUDM Board Restructure
During my time as co-president of SLUDM, I restructured the executive board to increase efficiency, mentorship and growth within the entire organization. We moved from a vertical structure to a horizontal structure and implemented the concept of teams to promote collaboration across the board.
ggroch25 [at] gmail [dot] com