RESUME | gemmagroch

Gemma gROCH

EDUCATION

Saint Louis University College of Arts and Sciences, St. Louis, MO

B.A., Communication, Anticipated May 2016

Concentration in Public Relations

Minor: Poverty Studies

GPA: 3.77

EXPERIENCE

Moneta Group, LLC, Clayton, MO

Marketing and Communications Intern, June 2015 - Present

Compose press releases, employee biographies and client-facing emails.
Enhance internal communication by creating content for Rise Vision, a digital signage program.
Highlight company culture by contributing stories to the monthly employee newsletter.
Collaborate with marketing team to plan events, such as employee appreciation week and wellness week.

Saint Louis University Marketing and Communications, St. Louis, MO

Public Relations Intern, May - August 2014

Tracked, recorded and analyzed daily media impressions and marketing spending.
Organized data and created infographics for an annual marketing report.
Contributed to Saint Louis University's alumni magazine, Universitas, by composing an article and organizing class notes.

Saint Louis University Miracle Network Dance Marathon

Co-President, 2014

Led a team of 20 students who raised over $220,000 for Children's Miracle Network Hospitals of Greater St. Louis, a 67% increase from 2013.
Restructured the executive board to increase efficiency, mentorship and growth within the entire organization.

Vice President of Marketing, 2015

Spearheaded an initiative to rebrand the organization, which included creating a new name and logo, a brand standards manual and an integrated communication plan to convey our new brand to the public.
Planned and executed a fundraising campaign that helped the organization raise over $200,000 for a second consecutive year.

Family Relations Chair, 2013

Organized four special events to provide opportunities for students to build relationships with over 20 Miracle Families.

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SOFTWARE

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Final Cut Pro

Hootsuite

iMovie

Mailchimp

Microsoft Excel

Rise Vision

Soundtrack Pro

COURSEWORK

Digital Marketing

Multiplatform Journalism

Publication Design

Writing for Public Relations

Integrated Communication Campaigns

Leadership and Teams

Computer Art

Panhellenic Executive Council, Saint Louis University

Vice President of Recruitment, 2015

Organized sorority recruitment for the entire Panhellenic community, a group of over 900 women from six different sororities.
Trained 50 women who served as recruitment counselors and guided potential new members through the recruitment process.
Placed 434 potential new members in sororities, achieving a 92% match rate.

HONORS

Omicron Delta Kappa New Student Leader Award
Delta Gamma Fraternity Lamp of Knowledge
Member of Alpha Sigma Nu, Jesuit Honors Society
Member of Psi Theta, Communication Honors Society

Gemma Groch